There's not much in this industry we haven't seen. We can help you and your brand think differently.
CEO and Founder
April Rudin has built a long career by thinking differently and taking advantage of periods of change.
Whether it was in her first career as the original “millennial girl” who helped lead the effort to automate Kelly Services' branch offices globally in the late 80's or her ability to see around corners by launching the Rudin Group in 2008 during what might be termed as the lowest point in financial services, April is a seeker of the white space and the new opportunities it brings.
April has had a varied career in marketing, and technology but has always been known to be a disruptor, innovator and sometimes just a pain in the ass as she questioned conventional wisdom at an early age. About fifteen years ago, in her return to the workforce after being exhausted by raising her children, she chose financial services over the garment industry since she lived in New York City. Note: she has an affection for shoes.
April sensed that the intersection of old, musty brands and new, forward-thinking millennials along with evolving wealthtech/fintech firms would create a seismic marketing opportunity for wealth management and asset management firms. Always an early adopter of technology, April was a pioneer in #WFH when the Rudin Group was launched thereby recognizing the advantage of accessing a global workforce for global clients. Her kids called her “the first woman on Skype” which is now Microsoft Teams.
Amazed by the lack of differentiation and sea of sameness in wealth management/financial services brands, but certain that next-geners would NOT want to engage with brands that used dated, stock iconography like a lighthouse, chess piece, yacht or compass, she downloaded Yahoo tools and designed her own website. That was the birth of the Rudin Group (literally her third child.)
Born in Chicago, raised in Detroit, and, now living, in metro New York City, April does not like to be thought of as a “Jersey girl.” She much prefers old Motown tunes, and Bob Seger to Bruce “you know who.” Proud mother of two sons who only follow New York sports teams instead of Detroit much to April's chagrin.
Managing Director - Media and Communications
Dana Stone brings creativity, humor and award-winning talents to The Rudin Group as the team's public relations and communications specialist. With more than 20 years of experience helping global brands including Fiserv and US Bank tell their stories from the inside out, Dana has been successful in leading media relations strategies, product launches, crisis and issues management planning, thought leadership initiatives, executive messaging, and diversity, equity and inclusion efforts for a variety of financial services companies.
Storytelling has been in Dana's blood since she was very young. Maybe it's because of the extraordinary sights and sounds she experienced as an OG “Disney baby (babies born to Disney World creators in the 1970s)”, or her many family adventures traveling throughout the Southeast United States after living in the happiest place on Earth. By the time her family settled in Jacksonville, Fla., Dana had mastered her interviewing, writing and relationship-building skills, preparing her for an extensive career in communications.
Don't let Dana's under-five-foot stature fool you. She's not afraid of a challenge unless it involves Sumo wrestling or swimming in a pool with snakes. You can, however, leave her in a room full of top global executives to provide top-notch, strategic counseling that aligns with an organization's mission and values.
Dana is no stranger to conflict. She received a master's degree in Mass Communications from the University of Florida and a bachelor's degree in Advertising from UF's rival Florida State University. Or, perhaps she's just a glutton for punishment. She now calls Colorado home with her husband, two children and two dogs. When Dana is not at her desk, you can find her cheering on our kids at sporting events, exploring the Colorado outdoors, and spending time with her family and friends.
Managing Director - Marketing Strategy HNW/RIA
With a name like Valentine, you'd expect Kara to have a big heart. Not to mention that she was born on Valentine's Day. It's her heart (and creative mind) that keeps Kara going with almost three decades of strategic marketing experience in the financial services. From wirehouse to RIA, and from organic to inorganic growth, it's hard to beat her vast experience. Kara spent the first 20 years of her career at Morgan Stanley and Bank of America's Global Wealth and Investment Management Division, working at both Merrill Lynch and U.S. Trust. Following the market into RIA land, she has also held marketing leadership roles at Dynasty Financial Partners, Rockefeller Capital Management and Cary Street Partners.
Ironically for a New Yorker, it was a move to California that prompted Kara to explore a career in financial services. She began as a client associate in Carlsbad, California. It was in this role that Kara developed a passion for the industry and an understanding of the complexities in capturing the attention of advisors and clients. After a year in California, she relocated and transferred into a marketing role in New York City.
Kara's number one fan is her son along with many of her clients. She loves to play golf and is an avid sports fan which may or may not be mutually exclusive.
Managing Director, Strategy and Content
John has more than 25 years of experience delivering marketing strategy and results for some of the world's most successful asset managers, private banks and wealth management firms. Before success at J.P. Morgan and Citigroup Private Bank, he invented email marketing for financial services and has been innovating lead gen, product marketing and the role of content ever since.
By combining the art and science of marketing with deep industry and product knowledge, John's marketing philosophy rests on three pillars. One, when blending understanding with creativity, it's important to get the order right. Two, complexity can actually be an experienced marketer's best friend. How it's handled is what matters. And three, everyone's most precious resource is time. We should act – and create content - accordingly.
Born and raised in England, John's first job in America was herding ostriches at a safari park. Acting on the advice of a friend's father, he invested the few bucks that was left each month after tuition and rent in a “mutual fund” and made $74 that first year. The ability to make more money without having to chase more ostriches gave rise to a lifelong passion for investing.
An avid (and occasionally exhibited) photographer, John has a degree in graphic design and an MBA in marketing. Today he and his family call Brooklyn home.